A company’s name communicates the essence of the company’s product or service, forming the foundation of any brand. Naming presents a formidable challenge because legally available names that are clear, distinct and memorable are in short supply.
Visual perception is the primary sense humans have for exploring and making sense of their environment. Colours trigger a diverse set of responses within the cerebral cortex of the brain and throughout the central nervous system.
Most successful people can name at least one influential person who helped shaped who they are. I feel very blessed and fortunate to have had several great mentors in my lifetime – all superstars in their respective fields – and I know for a fact I wouldn’t be in the position I am today if it weren’t for their experience, wisdom and guidance.
The human brain is the processing center of the nervous system in all vertebrates. In addition to regulating involuntary behavior such as breathing and circulation, it controls emotions, awareness, pleasure, pain, and conscious behavior. The brain also stores information in its memory.
Chinese military strategist Sun Tzu composed the Art of War over 2,500 years ago. It is considered a definitive work on military strategy and tactics, and has had an influence on both Eastern and Western thinking. And not just within the military sector. The ancient strategies have been applied successfully to all aspects of business as well.
Strategic branding involves the characterization and differentiation of an organization from others in the minds of its target audiences. Strategic branding enhances the recognition of an organization, and its products and services, for itself, rather than in relation to its competitors.
