Our Blog

Blogging allows us to showcase our knowledge and expertise. Our goal is to publish blog posts that are accurate, timely, relevant, and informative. They give us the opportunity to build relationships, connect and network with like-minded individuals who share the same passions. We welcome feedback.

Success is easier when fueled by great mentors

Most successful people can name at least one influential person who helped shaped who they are. I feel very blessed and fortunate to have had several great mentors in my lifetime – all superstars in their respective fields – and I know for a fact I wouldn’t be in the position I am today if it weren’t for their experience, wisdom and guidance.

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Strategic branding and the brain

The human brain is the processing center of the nervous system in all vertebrates. In addition to regulating involuntary behavior such as breathing and circulation, it controls emotions, awareness, pleasure, pain, and conscious behavior. The brain also stores information in its memory.

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Seize the day with a winning mindset

Chinese military strategist Sun Tzu composed the Art of War over 2,500 years ago. It is considered a definitive work on military strategy and tactics, and has had an influence on both Eastern and Western thinking. And not just within the military sector. The ancient strategies have been applied successfully to all aspects of business as well.

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The science of strategic branding

Strategic branding involves the characterization and differentiation of an organization from others in the minds of its target audiences. Strategic branding enhances the recognition of an organization, and its products and services, for itself, rather than in relation to its competitors.

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