Rezults: Tourism Richmond promotes Richmond, British Columbia, Canada as a destination for leisure travelers, meeting planners, the media, and organizations that influence travel worldwide.
KEA was commissioned to strategically brand and position Richmond. We conducted focus groups with many of the stakeholders, including local hotel owners, City Hall employees, international travellers at the airport, as well as individuals on the street, and tourist attraction and retail operators. We then developed an iconic brand for Tourism Richmond.
The new branding and positioning were well received by all stakeholders. In fact, we were able to receive a Canadian Government stipulation that the positioning of Richmond as the “Gateway to British Columbia” could not be used by anyone else.
Rezults: Wanda Wolf is the founder and CEO of Lonewolf Herbal Products. She operates a botanical plantation that produces high-quality natural products.
We were commissioned to create a strategic brand for the company. It seemed only fitting to use the founder’s last name combined with an iconic image of her namesake. The new strategic branding received overwhelming support and approval from all stakeholders.
Rezults: The Central Area Senior Center of Seattle predominantly serves African Americans. Their mission and vision is to promote the emotional, social and physical well-being of older adults through a network of community connections and services.
Our designers developed a strategic branding that reflected the African culture through typeface and colour. The new branding helped increase funding, engagement of new members, and attendance at all the Center’s events.
Rezults: Nolan Clothier belongs to a select group of master tailors that custom create classic clothing that expresses an individual’s unique style, fits perfectly, and lasts for years. Their custom men's suit is hand-cut, hand-tailored, and hand-stitched.
Because they are in a very personalized and competitive industry, we were contracted to create a new brand that would set them apart. The new strategic branding placed Nolan Clothier a cut above the competition resulting in new orders.
Rezults: Waka Group, based in the State of Washington, provides construction services to residential, commercial, federal and private clients.
We were contracted to create a strategic brand that would make the Waka Group stand out in a highly competitive industry. The new strategic branding utilized a strong type face and the widely recognized “construction yellow”. The client was thrilled with the increased awareness and visibility generated by the new branding.
Rezults: Classic Cars sells vintage and classic cars on consignment, and has built an expansive and loyal following of car enthusiasts. Their service department offers expertise in rare and European models and exotic performance, and is committed to providing customers with the level of service and quality of repair they expect.
We were contracted to create a strategic brand that would reflect their unique offering. Our designers combined the company name in a graphic that embodied the essence of a classic car look and feel. The client was overjoyed with the new strategic branding and featured it on all marketing materials and signage within days.
Rezults: Frontline is a team of mortgage professionals with extensive experience, know-how and expertise. They also understand that each customer is unique and take pride in providing a personalized, hassle-free experience.
We were contracted to create a new brand for the company that would project their high level of quality, service and professionalism. We created a metallic gold symbol in the shape of an F – for Frontline – to convey the company’s forward-thinking approach and quality offering. The new branding was extremely well received by both the client and their customers.