Strategic Branding

Our strategic branding solutions enhance the recognition of an organization for itself, rather than in relation to its competitors, ensuring powerful Rezults every time.
Penta Aviation Services

Rezults: When a Vancouver-based executive airline decided to expand and offer five distinct corporate jet services; they needed a new name, visual identity, marketing, trade show booth and advertising materials. We chose the name "Penta" (meaning five) and created an iconic aviation-shaped symbol that comprises the five distinct services, each branded by a different color.

This strategic branding by color and symbol extended throughout all marketing materials, including magazine ads, stationery, brochures, website, trade show booth, uniforms, vehicles, and signage. Penta’s owner, Robert Jens, firmly believes the new identity and advertising were key to successfully launching the company into an extremely competitive market.

Total Health Clinic Ltd.

Rezults: Total Health Clinic provides full hormonal evaluation for women and men, and customizes individualized programs using the latest in age-management medical treatments.

The identity our team created depicts both a male and female in a dynamic contemporary graphic, which includes a swirling element representing the core and flow of human energy. Our strategic branding and marketing helped establish the company as a leader in age-management medical treatments.

InsideArt Cooperative

Rezults: The InsideArt Cooperative is owned by current and former inmates at federal prisons in Canada. It is a groundbreaking organization that brings hope, skills, and opportunities to individuals who are making a concerted effort to change their path in life.

Marketing Director Stacey Corriveau calls the new identity a positive success. “It generated a great deal of awareness for the organization and brought pride, hope and confidence to people hoping to create and sell art, and avoid a life of crime.”

North Star Learning Center
Rezults: North Star Learning Center is an after-school academic program that provides skill-building, enrichment classes, and individual tutoring for pre-kindergarten children to 12th-grade students. Owner Tom Lewis believes the new strategic positioning gave the academic enrichment program greater prominence within the community, attracting both new students and teachers.
Custom Plastics Ltd.

Rezults: Custom Plastics produces a wide range of custom-designed products - from computer housings to high-stress aircraft components - all too exacting specifications.

We took a unique approach and designed a logo that not only reflects the company's depth of expertise and customization but one that actually looks like plastic. Technical Representative Peter Brear confirmed the new strategic branding was key to the company's successful expansion into the lucrative U.S. market.

Layfield Plastics Group

Rezults: Layfield Plastics takes pride in using low-impact manufacturing processes to create plastic products that safeguard our food, water and enhance green initiatives. We turned their one-dimensional brand into a three-dimensional image, incorporating colours that strike positive chords of emotion: green for ecology, yellow for sun, and blue for water.

The new strategic branding was very well received by all company divisions, clients and the trade. President Tom Rose said he could not be happier with the solution we delivered: “It embodies the spirit of the company’s position in the marketplace”.

Body By Yessenia
Rezults: The team of certified personal trainers at Body By Yessenia design online training programs specifically for each client based on their individual needs and profile. We developed an iconic strategic brand using action figures and colour to capture attention, create excitement, and maintain top-of-mind-awareness. Owner Yessenia Moreno and her staff agree the new strategic branding exceeded company goals, delivering an increase in new members within 2 months.
MPM Engineering Ltd.
Rezults: MPM Engineering is a leader within the lumber industry recognized for their log optimization and control of logging machinery. To reflect this expertise we developed a corporate trademark that featured the initials of the company carved from a single piece of wood. When the new strategic branding was introduced to senior stakeholders, media and employees, the impressed crowd gave a standing ovation.
Trans-Pacific Trading Inc.
Rezults: When Trans-Pacific Trading decided to narrow their focus to a single product – Canadian lumber – initially to supply Japan and ultimately the world, they needed a new identity.

Our creative team designed a logo to strategically brand the company: the yellow sun reflects the company owner’s Japanese heritage, the green tree represents the product and ecological sustainability, and the red “global” swoosh accented with a Canadian maple leaf speaks to how the company sells lumber around the world.

According to Jim Tyrer, President and fourth generation leader of the company, the response to the new strategic branding has been excellent nationally and internationally, with both customers and employees.

LMI Technologies Inc.

Rezults: Industry leader LMI technologies designs 3D sensors and scanners that improve the quality and efficiency of factory production. Our design team used visual elements from LMI’s unique 3D scanning technology to create graphic branding icons that were integrated into all promotional material.

Marketing Manager Tracey Loslo reported that the new strategic branding and marketing materials received rave reviews, not only from LMI's international offices, but from their clients and prospective clients as well.

City of Miami

Rezults: Virginia Key Beach Park was established as the premier beach in Miami, Florida for African Americans during the Civil Rights era. A group of concerned citizens formed the Virginia Key Beach Park Trust to recognize the history and legacy of the site.

Through videotaped focus groups with respondents representing past, present and future visitors to Virginia Key Beach Park, we developed the strategic branding and tagline “Paradise Renewed”.

Marketing & Media Director of the Virginia Key Beach Park Trust, Judi Hamilton, confirmed the new strategic branding was received by all stakeholders with overwhelmingly positive delight. Virginia Key Beach Park is now listed as a National Historic site.

Tourism Richmond

Rezults: Tourism Richmond promotes Richmond, British Columbia, Canada as a destination for leisure travelers, meeting planners, the media, and organizations that influence travel worldwide.

KEA was commissioned to strategically brand and position Richmond. We conducted focus groups with many of the stakeholders, including local hotel owners, City Hall employees, international travellers at the airport, as well as individuals on the street, and tourist attraction and retail operators. We then developed an iconic brand for Tourism Richmond.

The new branding and positioning were well received by all stakeholders. In fact, we were able to receive a Canadian Government stipulation that the positioning of Richmond as the “Gateway to British Columbia” could not be used by anyone else.

Lonewolf Herbal Products Inc.

Rezults: Wanda Wolf is the founder and CEO of Lonewolf Herbal Products. She operates a botanical plantation that produces high-quality natural products.

We were commissioned to create a strategic brand for the company. It seemed only fitting to use the founder’s last name combined with an iconic image of her namesake. The new strategic branding received overwhelming support and approval from all stakeholders.

Central Area Senior Center

Rezults: The Central Area Senior Center of Seattle predominantly serves African Americans. Their mission and vision is to promote the emotional, social and physical well-being of older adults through a network of community connections and services.

Our designers developed a strategic branding that reflected the African culture through typeface and colour. The new branding helped increase funding, engagement of new members, and attendance at all the Center’s events.

Nolan Clothier Ltd.

Rezults: Nolan Clothier belongs to a select group of master tailors that custom create classic clothing that expresses an individual’s unique style, fits perfectly, and lasts for years. Their custom men's suit is hand-cut, hand-tailored, and hand-stitched.   

Because they are in a very personalized and competitive industry, we were contracted to create a new brand that would set them apart. The new strategic branding placed Nolan Clothier a cut above the competition resulting in new orders.

Waka Group Inc.

Rezults: Waka Group, based in the State of Washington, provides construction services to residential, commercial, federal and private clients.

We were contracted to create a strategic brand that would make the Waka Group stand out in a highly competitive industry. The new strategic branding utilized a strong type face and the widely recognized “construction yellow”. The client was thrilled with the increased awareness and visibility generated by the new branding.

Classic Car Emporium Ltd.

Rezults: Classic Cars sells vintage and classic cars on consignment, and has built an expansive and loyal following of car enthusiasts. Their service department offers expertise in rare and European models and exotic performance, and is committed to providing customers with the level of service and quality of repair they expect.

We were contracted to create a strategic brand that would reflect their unique offering. Our designers combined the company name in a graphic that embodied the essence of a classic car look and feel. The client was overjoyed with the new strategic branding and featured it on all marketing materials and signage within days.

Frontline Mortgage Corporation

Rezults: Frontline is a team of mortgage professionals with extensive experience, know-how and expertise. They also understand that each customer is unique and take pride in providing a personalized, hassle-free experience.

We were contracted to create a new brand for the company that would project their high level of quality, service and professionalism. We created a metallic gold symbol in the shape of an F – for Frontline – to convey the company’s forward-thinking approach and quality offering. The new branding was extremely well received by both the client and their customers.